Web 2.0 Marketing for the Home Business

Social websites, blogs, RSS feeds and other Web 2.0 technologies have become the new tool chest for the online marketer. But, Web 2.0 isn’t only for the big guys. Web 2.0 provides excellent marketing opportunities for everyone, especially the home-based entrepreneur. In this article I examine several ways Web 2.0 marketing can help you grow your home business, from start up to ongoing success. You most likely have heard about the blogging phenomenon. This is perhaps the original Web 2.0 marketing tool. Blogs differ from traditional websites in that they allow you to interact with customers on a more personal level. Content can be more casual than standard website content. More importantly, it’s easy. Publishing is instant and it’s free if you don’t count bandwidth and equipment. In fact, if you don’t have a website yet, don’t bother. Get a blog. Blogger and TypePad both offer free and paid blogs. Start out small. Most blogging platforms will allow you to upgrade once you need more space and bandwidth.

Web 2.0 is a technology that is people centered. It is characterized by enhanced interactivity, social features, ease of use, quick reaction times and fast loading applications. It includes several innovations that have changed the way we use and even think about the Internet. Discovering new knowledge is made even more accessible and community based. The two factors that have made Web 2.0 so successful are customer communication and measurement. How Web 2.0 tools help in effective communication with customers Low cost Web 2.0 communication and marketing tools help you reach out to clients and customers right across the Web. The focus is on transforming static Web sites into dynamic experiences that are constantly evolving enabling you to more effectively engage your customers with photos, audio and video as well as community generated content. Blogs, Webcasts and podcasts are some of the better known Web 2.0 tools, which are successfully being applied by midsize and small companies. For entrepreneurs, these tools allow them to maximize the capabilities of the Web by advertising and marketing themselves to attract new customers.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

6 Comments

  1. Hey gang!
    I see you all are into internet marketing.
    I have just started this website the other day with some internet marketing ebooks.
    On this site you can buy marketing ebooks dirt cheap. And you can also download them them for free!
    It’s a new site and it will fill up with new books every week! Make sure to bookmark it!
    I hope you find it usefull.
    downloadebooksforfree . org

  2. I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    thanks for sharing good stuff man

  3. I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    that is very awesome i love this

  4. Hey gang!
    I see you all are into internet marketing.
    I have just started this website the other day with some internet marketing ebooks.
    On this site you can buy marketing ebooks dirt cheap. And you can also download them them for free!
    It’s a new site and it will fill up with new books every week! Make sure to bookmark it!
    I hope you find it usefull.
    downloadebooksforfree . org

  5. tubeviews [dot net] finally, a way for your video to be seen.

    thanks for sharing good stuff man

  6. Nice Video. Check out TubeViews (dotnet) If you need your video exposed, It has really helped me a bunch. Be blessed!

    that is very awesome i love this

Leave a Comment

Your email address will not be published. Required fields are marked *

*

Choose a Rating

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled