Marketing Research with SPSS

Marketing Research with SPSS

Real Data, Real People, Real Research

Experience what it’s like to work at the frontlines of the marketing research industry! In Marketing Research, 7th Edition, Carl McDaniel, founder of the University of Texas at Arlington’s MS In Marketing Research program, and Roger Gates, a full-time marketing researcher, offer you an engaging, highly entertaining, and thoroughly real look at the field today.

Drawing from their own real-life experiences, the authors provide ins

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