The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Reviews

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market

“Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.”
–Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution

“It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, busines

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2 Comments

  1. 4 of 5 people found the following review helpful:
    1.0 out of 5 stars
    More than 95% of this book’s reviews are false !, September 9, 2009
    By 
    G. Vialle (Miami) –
    (REAL NAME)
      

    It is just evident that Sandy Carter asked all her friends to write positive reviews about her book around january 12th. Just look at the reviews dates, almost all in the same couple of days/weeks. Pretty stupid marketing for a Marketing 2.0 Guru. If the book was good, she would not need to fool potential readers that way. My advice : Stay away from this book and especially from this author !

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  2. 5 of 7 people found the following review helpful:
    2.0 out of 5 stars
    She doesn’t *get it*, June 1, 2009
    By 
    george

    I bought three books on web 2.0 and social marketing. This was the worst of the three.

    First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.

    The up side is if you are part of a large corporation it can offer some good insights.

    The downside if you are a small company or individual marketer, it’s not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn’t useful.

    I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn’t at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.

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