Web 2.0 Marketing Terms Explained

If you want to master Web 2.0 marketing, you’ll have to get comfortable with lingo. And I can assure you, there’s a lot of lingo. This article explains some of the terms you will most commonly come across as you explore the possibilities of marketing your product or website via Web 2.0 methods. Blog — A blog is a website that provides news on a specific topic subject. Blogs are publishing systems that allow ordinary people to post, or publish, content without typical web publishing knowledge. Entries are posted in reverse chronological order and readers are allowed to leave comments for each post. The Long Tail — A marketing phrase coined in 2004 by Chris Anderson in Wired magazine which refers to the emerging “less is more” scenario in business. The web is opening up niches that might not otherwise be served by bigger companies. Participation — A defining feature of any Web 2.0 website is its openness to user participation. For example, a user can participate in a blog by leaving a comment, or participate in a wiki by editing a page. From a marketing point of view, this participation can create exposure for a product or website.

While audio conferencing has been around for many years, the development of internet technology has opened up new possibilities in video conferencing — revolutionizing business. Video conferencing isn’t new. It’s been around in one form or another for a couple of decades. It’s only been recently that the quality, and the bandwidth, has become good enough to make it a viable option. Video conferencing is made possible by the digital compression of video and audio streams. And with today’s high internet speeds, the quality is high allowing meetings to take place in real time. Business video conferencing offers an opportunity to significantly cut costs while fostering better personal relationships with clients and associates. The ability to hold meetings with video means that, for many companies, business travel is becoming a thing of the past, saving significant money.
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