Book Promo 201: Harness the Power of the Internet with Web 2.0 and Social Media Marketing

Book Promo 201 is the second book in the Promo 101 series. In Book Promo 101 I wanted to help people lay a great foundation for their promotional efforts, help you learn what promotion is, develop the marketing mindset and we talked about many traditional forms of promotion. If you aren’t familiar with the content, the table of contents is posted here – Book Promo 201 started out one way, and was a very different book when I finished the manuscript in November 2008. It took me a full year to get the book just the way I wanted it, but I think you will agree it was worth the wait. I also realize that the Web 2.0 technology changes a bit every day, so I’ll post updated information on this blog – You will find about 100 promotional articles and tips there and I’ll add to them as needed. Of course, I’ll tweet about the new posts at See the Table of Contents at See Reviews at This book was a finalist in the USA Best Book Awards.

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  3. Thank you so much :) Nikki

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