7 Email Marketing Best Practices

With all of the communication forums made available by Web 2.0, email is still one of the best ways to reach potential customers. So putting an email marketing campaign to work can be very useful in reaching tons of users. But, there are some things that should be in place in order for the campaign to be effective.


There are so many spammers out there; it may be difficult to make sure that emails actually reach the users’ inbox. First of all, make sure that the marketing vendor and domain are not on the blacklist. Utilizing an email service that offers the Habeas Sender Warranty Email Header is one way to make sure that the emails that are being sent are not being viewed as “spam”.

Can-Spam Compliance

In order to ensure Can-Spam Compliance, it is best to utilize a double opt-in subscription service. It is highly advisable to avoid pre-checked subscription boxes. Leave those boxes empty, this allows the subscriber the ability to pick only what their interests are and this could lead to more subscribers. In every email sent, it is required that there is an easy way for the member to unsubscribe at any time for any reason. This should be included in every email and should involve only one-click.

HTML and plain text versions

Always offers subscribers the option of receiving the email newsletter in HTML or plain text format. Users have different preferences as to what type of email they prefer. It is best for the campaign if all users choose the HTML format because HTML tends to have higher click through ratios, but keep in mind that some users do not wish to receive HTML due to security reasons.

From and Subject fields

These fields are very important because it is normally the first thing that users notice when first seeing their inbox. These should be something short and eye catching, but most of all: consistent. Once the user have opened an email and like what is there, they will continue to open the emails as long as the from and subject fields stay the same.

Even though Web 2.0 is opening the way to communicate more effectively with users all over the world, do not underestimate the power of email marketing.

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