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“When it comes to movies, we now have the mirror-image model of what happened in music: a high-margin price tag on one side (movie tickets in New York are about a pop) and free on the other…[For television] [t]hat content is wrapped up in a monthly subscription and therefore impossible to quantify in the same manner you would a CD or movie ticket. Perhaps the more important trade-off for consumers isn’t free; it’s commercial free. If commercial-free versions of their favorite programs are there for the download, the television industry is caught in a web similar to music and movies.”

Bob Greenberg CEO and global CCO of R/GA | AdWeek

www.rga.com/assets/attachments/79.pdf

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