Latest Web 2.0 Marketing Advertising News

tv 2.0
web 2.0 marketing advertising

Image by Will Lion
“When it comes to movies, we now have the mirror-image model of what happened in music: a high-margin price tag on one side (movie tickets in New York are about a pop) and free on the other…[For television] [t]hat content is wrapped up in a monthly subscription and therefore impossible to quantify in the same manner you would a CD or movie ticket. Perhaps the more important trade-off for consumers isn’t free; it’s commercial free. If commercial-free versions of their favorite programs are there for the download, the television industry is caught in a web similar to music and movies.”

Bob Greenberg CEO and global CCO of R/GA | AdWeek

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Leave a Comment

Your email address will not be published. Required fields are marked *


Choose a Rating

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled