The Basics of Mobile Marketing

Mobile marketing, as defined by The Mobile Marketing Association (MMA) is “the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program.” Ok, so what does that mean? What this essentially means is that mobile marketing is not a single marketing channel but rather one of many media outlets. The key to mobile marketing success is being able to integrate the mobile portion with other traditional as well as digital media elements.
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