Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Web 2.0 has taken on buzzword status. It’s now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today’s coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends,

List Price: $ 34.95

Price: [wpramaprice asin="0313351872"]

[wpramareviews asin="0313351872"]

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

3 Comments

  1. 4 of 5 people found the following review helpful:
    5.0 out of 5 stars
    Wow is this FULL of all that is Web 2.0., February 3, 2009
    By 
    This review is from: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies (Hardcover)

    Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

    Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

    Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that’s not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  2. 1 of 1 people found the following review helpful:
    4.0 out of 5 stars
    Instructional Guide on Web 2.0 strategies & the evolution of change on the Web, May 1, 2009
    By 
    brentgrab (Orange County, CA) –
    This review is from: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies (Hardcover)

    great intermediate level instructional guide on how to maximize profits through social media, how to create ‘sticky’ clients, and how to develop new relationships through social networking. A lot of ‘history’ of the web and how it’s evolved… most of that I skipped over, but you may like to read it.

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  3. 1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Very useful for the Trillium Digital staff, February 27, 2009
    This review is from: Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies (Hardcover)

    Gotta say, the book is wonderful. Fun, informative and an easy read. As a “seasoned” digital marketer, Tom’s book was a fantastic reminder on topics I had forgotten as well as an abundance of information on ideas I had never thought of.

    Clear, concise and timely. Anyone who runs a website or has an online marketing role should buy this book.

    Great work, Tom!

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

Leave a Comment

Your email address will not be published. Required fields are marked *

*

Choose a Rating

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled