The Vanella Group, Inc. Sponsors Sales 2.0 Conference Showcasing Best-in-Class Sales 2.0 Methods for Accelerating Revenue Growth

The Vanella Group, Inc.

San Jose, CA (Vocus) January 29, 2009

The Vanella Group, Inc., in collaboration with Jigsaw, Hoovers (NYSE: DNB), Genius, and other industry leading companies, announced today its sponsorship of the 3rd annual Sales 2.0 Conference ( to be held at the Intercontinental Hotel in San Francisco, March 4-5, 2009. “Sales 2.0” means integrating the power of Web 2.0 technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining next-generation sales enablement technologies with innovative sales processes can dramatically accelerate the sales cycle and optimize sales results.

“In today’s tight market, it is vital that companies re-examine their telesales models, being especially keen to outsource to companies that implement strategies that are in alignment with Sales 2.0 best practices,” says Gerhard Gschwandtner, CEO, Selling Power; “We are proud that The Vanella Group, Inc. has joined us as a sponsor of the Sales 2.0 Conference as they are on the leading edge implementing these practices.”

“We are really pleased to sponsor another year of the Sales 2.0 Conference,” says Mari Anne Vanella-Wright, Founder and CEO of The Vanella Group, Inc.; “In this budget-constrained, highly competitive selling landscape, it’s critical that sales organizations implement proven, best practices across their sales infrastructure, strategy, and operations. Our best-in-class solutions, which support a Sales 2.0 infrastructure, continue to enable our clients to reach and exceed their outsourced telesales goals. We enthusiastically support the Sales 2.0 Conference as a venue to lead change.”

The Sales 2.0 event will address industry trends and key topics such as: “Sales Lead Management 2.0,” Customer Engagement Strategies, and Accelerating Productivity, to name a few. The conference will feature thought leaders in sales from companies like Oracle, Forrester Research, CSO Insights, Jigsaw, and Salesforce. For a list of speakers, please see

About The Vanella Group, Inc.

The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies nationwide. Now in their 9th year, they have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, Guidewire Software, and many other enterprise technology providers. Their programs are uniquely designed to be performance-based, overachieving traditional telesales programs 3x above industry averages. For more information, visit

About The Sales 2.0 Conference

The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the Intercontinental Hotel in San Francisco, March 4-5, 2009, combines powerful keynote speakers with valuable industry networking and collaboration. Event sponsors include Hoovers, Jigsaw, InsideView, Genius, The Vanella Group, Inc., Miller Heiman, and a number of other Sales 2.0 solution providers. For more information about The Sales 2.0 Conference program visit


Vicki Cauvel

The Vanella Group, Inc.

(408) 395-8511

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