Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

  • ISBN13: 9780470373750
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book sh

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“Dominate the Web 2.0 Market” – Master the New Rules of Online Marketing Success! AAA+++

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3 Comments

  1. 3 of 3 people found the following review helpful:
    5.0 out of 5 stars
    Accelerate your sales cycle with Sales 2.0, February 23, 2010
    By 
    Laurent Pacalin (Palo Alto, California) –
    (REAL NAME)
      

    This review is from: Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (Hardcover)

    Having rolled-out the first Oracle web site in the 90′s, in a (very successful) effort to increase the penetration of the Oracle database in the mid-market, I had the opportunity to work very closely with Oracle’s inside sales organization. I later took advantage of this experience to design Siebel’s enterprise CRM software, which gave me the privilege to work with some of the most talented companies on the planet. Companies trying to build great sales organizations and striving to integrate successfully the multiple channels of customer communications!

    I certainly wish that Anneke Sele’s book had been available at the time as it very clearly and realistically explains and underscores how successful sales organizations need to use contemporary technology, and be displined in codifying and measuring meaningful processes and outcomes from prospect inquiry to customer close. Anneke’s emphasis on a common lead framework between sales and marketing is right on! Don’t wait to implement a low-latency sales cycle: Implement Sales 2.0 now.

    Laurent Pacalin
    CMO at FICO

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  2. 14 of 20 people found the following review helpful:
    2.0 out of 5 stars
    Overall, very disappointing., September 2, 2009
    By 
    HansHans (Netherlands) –
    This review is from: Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (Hardcover)

    I disagree with most of the other reviewers in that I didn’t find this book very good at all.

    I stared to read the book hoping to find practical tips or valuable concepts on sales applicable in this new electronic age. I got very little of value.

    Firstly, the whole concept of 2.0 used in this book as nothing more than a synonym for new. They might as well have called it New Sales, but probably wanting to sound trendy opted for 2.0 instead. The term 2.0 is overused as it is. Also, I conceive of it as at least related to user generated content or user interaction, something not referred to in the book.

    Secondly, the sales 1.0 as presented in the book is a straw man. If we are to believe the authors of this book, sales before they came along consisted of people dropping by random companies to talk to random people in an attempt to sell them something. By contrast, the authors explain sales 2.0 involves innovative practices such as actually figuring out who to talk to. And then monitoring what works and what doesn’t. Novel concepts indeed! I don’t have a lot of sales experience, but I’m sure sales wasn’t as primitive as the authors suggest.

    Thirdly, the book contains very little practical advice at all.

    Fourthly, the entire book presents a view on sales derived from very few cases, mainly Oracle. They present the theory and then illustrate the theory with examples from the cases, the same cases, over and over. The book would have worked a lot better if they would have described the Oracle case in detail and deduced theory from that, instead of the other way around.

    Overall, very disappointing.

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  3. 1 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Evidence of sustainable trend, March 24, 2009
    By 
    Greg Alexander (Atlanta, GA.) –
    (REAL NAME)
      

    This review is from: Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (Hardcover)

    Sales 2.0 is an indicator as to the growing interest in modernizing the customer acquisition process. The books arrival demonstrates that there is an audience for the best practices in this emerging field. Brent and Anneke have made a valuable contribution to our profession.

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