New School vs Old School Marketing Methods – Web 2.0 Social Media Marketing Is King!

ow.ly – Another Excellent Video From @SocialNate Explaining In Black And White The Difference Between “Old School” And “New School” Marketing Methods. To Automate Some Of The Functions Of Twitter, Check Out Tweet Adder ow.ly

Web 2.0 marketing has made previous conventional marketing methods seem nearly obsolete. Trying to succeed in a Web 2.0 world means having to discard old marketing notions and embrace new ones. If you are trying to figure out the secret to successful Web 2.0 marketing, here are a few creative concepts that are sure to get started in the right direction. Your Audiences Matter more than the Markets Unlike conventional marketing where the markets were the prime focus and the customers just fell in place, the web is all about audiences. People do not just want to come, buy and walk away. They want to be enlightened, engaged, and entertained. The only way you can succeed in that is by thinking of your web visitors in terms of an audience instead of merely regarding them as market to “pitch” every week. Forget business; think entertainment You cannot enlighten, engage, or entertain your audience if your web site looks and sounds like it came from an academic textbook. Weave a little creativity and imagination into your story and present it to your audiences in a compelling way. Engage your audience’s senses. If you want your audience to sit up and notice you, you need to appeal to their senses. Capture their attention by delivering your message in an audio-video presentation. Sights and sounds put together can create a powerful impact and are more entertaining than poring over pages of boring, static text.
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2 Comments

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