Business Research Methods (with Web Surveyor Certificate and InfoTrac)

Business Research Methods (with Web Surveyor Certificate and InfoTrac)

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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2 Comments

  1. 20 of 20 people found the following review helpful:
    5.0 out of 5 stars
    An excellent text, March 1, 2002
    By 
    M. Halai “mnh” (London, UK) –
    (REAL NAME)
      

    i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.

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  2. 17 of 17 people found the following review helpful:
    5.0 out of 5 stars
    A superb Text, October 3, 2000
    By 
    “old_sailor” (RIYADH Saudi Arabia) –

    I have been using Prof. William Zikmund’s wonderful textbook, “Exploring Marketing Research,” in my undergraduate marketing classes in the US since the early 1980s. When I started teaching “Research Methodolgy” to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it “A+” and recommend it to other professors and business researchers enthusiastically.

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