Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate, and entertain through your content? Do you listen and engage people through online channels?

Today’s buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact.

Marketing 2.0 demonstrates throu

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2 Comments

  1. 10 of 10 people found the following review helpful:
    5.0 out of 5 stars
    Put this book at the top of your list!, September 10, 2009
    By 
    M. Lorey (Alpharetta, GA United States) –
    (REAL NAME)
      

    I have read many of the latest social media marketing books out there and have found that they present the topic at too high a level. They seem to try and convince you that social media is the next big thing in marketing. For those of us that have been out there and seeing firsthand that social media is taking over, we need a book with a little more meat. A book that starts to get down into the nuts and bolts of how to use social media marketing in your organization and give you some firepower to convince upper management. Marketing 2.0 is this book! @mdlorey

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  2. 4 of 4 people found the following review helpful:
    1.0 out of 5 stars
    Strictly A Big Business Theory Guide, August 20, 2010
    By 
    Amazon Verified Purchase(What’s this?)

    This book focuses WAY to much on Big Business while ignoring the small entrepreneur. He writes at length about “aligning” yourself with the “right” executives, reading industry journals, and even researching competitors CEO’s on Facebook! He even suggests spending months “developing” your companies social media strategy.
    Puh-leeease! Let’s throw some focus groups and committees in there while we are at it! And he writes like a college professor – many, many words, very little content.
    His premise is also baloney. He is writing a book that will help the Sargent tell the General how to run the Army better. I have worked at many big companies, and I can tell you this-
    management does not give a rat’s behind what anyone below them thinks. They don’t even listen if you tell them the break room is on fire.
    There is nothing in here that a small biz owner can use. I am very disappointed in this book and feel I wasted my money buying it.

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