Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time

Get the business leader’s guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called “tweets”?that can b

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2 Comments

  1. 74 of 82 people found the following review helpful:
    2.0 out of 5 stars
    Twitter 101, February 28, 2009
    By 
    M. Susoev (United States) –
    (REAL NAME)
      

    This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

    I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that’s the case, this book will help you get your feet wet, but it doesn’t shed light on anything you can’t pick up on your own simply by using Twitter for a few days.
    Twitter is real time with instant response in most cases, and you’ll find out what works for you and what doesn’t almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
    I’ve given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.

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  2. 57 of 66 people found the following review helpful:
    5.0 out of 5 stars
    Best Book On Twitter, February 10, 2009
    By 
    Ann Paris “James Paris” (Daytona Beach FL) –
    (REAL NAME)
      

    This review is from: Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover)

    This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.

    [...]

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