Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and

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3 Comments

  1. 24 of 27 people found the following review helpful:
    3.0 out of 5 stars
    Some good ideas amid lots of fluff, June 16, 2010
    By 
    Michael Selby (San Francisco) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

    For a person just getting started with LinkedIn (that would be me), this book helped me in two ways. It helped me understand the basic features and functionality of LinkedIn (which, with the help of the book, I have come to see as a very powerful tool); AND it helped me capture the spirit of “windmill networking”, a “pay-in-forward” philosophy of networking. Having said that, the author is not much of a business person himself, and doesn’t have much to say about using LinkedIn to forward one’s business. He seems more focused on accumulating names as if the more names you had in your directory, the better business person you are. The book could have been a lot better had it really covered who to include, and who not to include, in your network, and even more, HOW to make a 2nd or a 3rd degree connection work in real world business situations. There was a lot of “fluff” in this book, not a lot of substance, and yet it was still a good starting point for taking your first steps into LinkedIn.

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  2. 12 of 12 people found the following review helpful:
    5.0 out of 5 stars
    Advance your Linkedin Social Networking to The fullest, March 13, 2010
    By 
    Michael Jay Sullivan (Cambridge, Ma) –
    This review is from: Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

    This is by far my favorite Linkedin book. Neal not only briefly covers the basics in a very thorough and accessible way; he also- and this is where the work really shines- examines the more sophisticated elements of Linkedin, and explains the underlying logic that can anchor your knowledge. His (How, What, Why) explication on Linkedin groups is worth the price of the book alone. The strategies he presents here are invaluable in expanding your Linkedin branding efforts.

    I also learned a lot about advanced profile creation, and the optimum usage of Linkedin Questions and advanced searching strategies. I have looked at other books and attended several costly webinars on Linkedin that usually promise more than they deliver and often are a rehashing of the basics. Buy, read, and reference this well laid out, well written, master work on Linkedin. You can save yourself hundreds of dollars and hours of frustration, and it the most current book out there, which is an essential element when considering information on the rapidly evolving Web 2.0, social media, landscape.

    Neal says he is currently working on a new book on, the often cryptic and confusing, Twitter. I’m sure Neal will help his readers master that pesky platform as well as he does here with Linkedin.

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  3. 17 of 19 people found the following review helpful:
    5.0 out of 5 stars
    A Must Read, October 6, 2009
    By 
    Avid Reader (New York, NY) –
    This review is from: Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World (Paperback)

    There are so many tools available on Linkedin that provide great value to its users. The trouble is that not all of them are intuitive. Furthermore, learning the nooks and crannies of Linkedin without guidance from Linkedin gurus like Neal takes an inordinate amount of time. Thanks to the techniques highlighted in this book, my Linkedin proficiency has skyrocketed. If you want to learn how to use Linkedin to its maximum capacity without having to pay for a premium account, read Neal’s book. Happy networking!

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