Me 2.0: Build a Powerful Brand to Achieve Career Success

Me 2.0: Build a Powerful Brand to Achieve Career Success

  • ISBN13: 9781427798206
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Me 2.0 is the handbook for surviving and thriving in the digital age. Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). Proven adv

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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators)

  • ISBN13: 9780470293706
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a tra

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5 Comments

  1. 58 of 65 people found the following review helpful:
    4.0 out of 5 stars
    Timely Book on Importance of Personal Branding, April 12, 2009
    By 
    Douglas Haider “WiFi Jedi” (Phoenix, AZ) –
    (REAL NAME)
      

    This review is from: Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)

    This book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.

    The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.

    I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.

    The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.

    That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I’m sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.

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  2. 40 of 46 people found the following review helpful:
    5.0 out of 5 stars
    Exceptional Insight for Anyone Looking to Brand for Success, March 29, 2009
    By 
    This review is from: Me 2.0: Build a Powerful Brand to Achieve Career Success (Paperback)

    Dan Schawbel has hit the nail on the personal/professional branding game, on every page in his book. It’s become an absolute necessity for any person, whether part of Gen Y or not. Professional, author, entrepreneur, blogger — he’s provided actionable steps to help anyone really leverage their most valuable asset — their brand.

    Good stuff, definite must read if you’re serious about success.

    Maria Reyes-McDavis
    Social Marketing Techie
    [...]

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  3. 2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Business Gets a New Facelift, July 31, 2009
    By 
    This review is from: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) (Hardcover)

    Holtz and Havens put together the business book I’ve been hoping for. The premise of this groundbreaking business-strategy book is that companies need to be more forthcoming with information about the internal workings of their business. There are three “publics” that a business deals with, according to this book: external (the public), internal (employees) and investors.

    From Enron to AIG, opacity in how executives make decisions has cost investors, employees and investors dearly, and the government is stepping up regulations to force companies to be more transparent. Holtz and Havens show that companies that have been transparent all along–with liberal employee-blog policies, social marketing policies and releasing what was once sensitive information (financials, research, opinions, and the handling of corporate mistakes and blunders)–have always fared better and retained the loyalty of their publics even in bad times.

    There are concerns to being transparent. Some information is not for competitors’ eyes, and some information cannot be legally exposed, especially in publicly traded companies. But the argument for releasing as much information as possible is put forth quite admirably.

    By being transparent, a company becomes motivated by honesty, not greed. The employees have a better understanding if the bottom line, and investors feel more confident about the management decisions. A two-way conversation with the public means that a company is better positioned to compete.

    The most important points that Holtz and Havens make are that corporate transparency is a legal, moral and competitive requirement, and that transparency among businesses is inevitable, that opacity is not only futile, but self-destructive.

    I strongly recommend this book, with a rating of A+. Not only was I inspired by what Holtz and Havens wrote, I am moved to incorporate their ideas into the Flying Pen Press way of business.

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  4. 1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Hot topic, great insights, February 26, 2010
    By 
    B. Gordon (Bloomington, IL) –
    This review is from: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) (Hardcover)

    I’ve had the pleasure of hearing John Havens speak at various seminars and panels in New York. That background has been extremely useful in building our start up, ShortForm.TV. I’m glad everyone else now has the opportunity to tap into John’s and Shel’s insights on initiating and maintaining a dialogue with customers. This knowledge is critical to all of us now since, as the authors say, “the toothpaste is out of the tube!”

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  5. 1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Diaolgue connecting in business and life, March 8, 2009
    By 
    Jolie Perara “Life-long learner” (Washington DC) –
    (REAL NAME)
      

    This review is from: Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (J-B International Association of Business Communicators) (Hardcover)

    “Focus on dialogue not monologue.” This is running premise throughout the book. I feel this universal principal allows us to build long-lasting relationships in business and family life. In business, many companies are finding that you can’t just “do” a website; instead, the website needs to engage the consumer in a conversation. All the while, this premise has reminded me how important it is to stop talking to the family and start listening. Living a transparent life gives us the opportunity to connect with others on a deeper level, and that will give us a more fulfilling business and personal life.

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