Web Marketing All-in-One Desk Reference For Dummies Reviews

Web Marketing All-in-One Desk Reference For Dummies

  • ISBN13: 9780470413982
  • Condition: USED – Very Good
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media Mark

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Winning Results with Google AdWords, Second Edition

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track resu

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5 Comments

  1. 28 of 29 people found the following review helpful:
    5.0 out of 5 stars
    The Rockstar of Web Marketing Books, April 17, 2009
    By 
    Amanda Halm “book nerd” (Seattle, WA) –
    (REAL NAME)
      

    This review is from: Web Marketing All-in-One Desk Reference For Dummies (Paperback)

    Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I’m no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.

    It’s informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I’d recommend it to anyone starting an online business.

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  2. 24 of 25 people found the following review helpful:
    5.0 out of 5 stars
    Review From Experienced Designer & Web Marketer, December 20, 2009
    By 
    Compay (New Orleans, LA) –
    (TOP 500 REVIEWER)
      

    This review is from: Web Marketing All-in-One Desk Reference For Dummies (Paperback)

    I have designed several hundred websites over the last decade. This book is easily one of the better primers for web marketing available today. While it doesn’t serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it’s an excellent starting reference with a few new ideas for experienced web marketers.

    Much of the first chapter (or “book” as it’s referred to by the authors) is a basic overview of establishing a web presence. While most of their suggestions can be easily found online, the sub-chapter on writing effective copy contains useful pointers that normally wouldn’t appear in design books.

    The chapter on SEO offers an excellent breakdown for anyone not familiar with optimizing a site to rank well on search engines such as Yahoo and Google. If you’re already familiar with basic SEO techniques, though, don’t expect any new tips or techniques. This particular section of the book was seriously lacking, as evidenced by the author explaining how to optimize images, but not mentioning even the most basic of tips such as use of alternate image tags.

    Chapter three, which covers Web Analytics, offers in-depth explanations of how to effectively track your visitors. This is followed up by a chapter on attracting those visitors to your website through paid advertising, and their techniques would definitely make this process easy for online marketing newbies.

    Most of the Email marketing advice (save for writing copy) is impractical, as many advertisers use paid newsletter services that have eliminated the stress of manual email blasts.

    The two best chapters of the book are easily the Blogging and Social Media marketing ones. Chapter six will explain everything an online marketing newbie needs to know about creating a blog, coming up with blogging ideas, and promoting your posts. Their techniques are immediately followed by methods of promoting yourself through social media websites such as Myspace, Facebook, Twitter, and a variety of Bookmarking sites. One thing this chapter does well is explain how to master the art of subtle promotion without appearing to advertise.

    While I thought the chapter on Search Engine Optimization was severely lacking for a book dedicated to web marketing, as a whole I think this deserves five stars as a thorough primer.

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  3. 23 of 23 people found the following review helpful:
    4.0 out of 5 stars
    Newly Updated Version is Helpful But Wordy, February 28, 2009
    By 
    Frank Salvatore (Denver, CO) –
    (REAL NAME)
      

    The title implies that the book will be a how-to manual getting great results with Google AdWords. Not exactly. It does however provide great nuggets of information and helpful tips as well as great insight into how Google evaluates your AdWords campaigns – especially relative to Quality Score. It is up to date as well, as the strategies presented here are new – and many of them are being echoed elsewhere – such as starting campaigns with relatively few keywords and then expanding to the long tail once your quality scores are high. This is in stark contrast to the old way of doing things which involved going after the long tail right out of the starting gate with hundreds of keywords. Your quality score is likely to suffer these days with this old approach.

    The book is however way too wordy and provides a lot of extraneous information for the online marketer who is looking to improve their campaigns. If you’re already familiar with the industry and search in general, I would recommend skimming the first two chapters – especially chapter 2 – to find nuggets that would be helpful for what you are trying to do. For example, it is good to know just how often a user clicks on a sponsored ad as opposed to a paid listing – on page 22 (Chapter 1) Goodman mentions that Google staff have stated informally that this number can be 15% of the time or higher. Chapter 2 goes into history, which I found to be not so helpful. Chapter 12 was a look to the future which I also didn’t get a whole lot out of. The middle chapters of the book were very good, although still too long.

    Strengths:
    * A lot of great tips
    * Insight into how AdWords evaluates you and your campaign (direct quotes from Google spokespeople and inferred info from Google as well)

    Weaknesses:
    * Too Long and too Wordy – could do a better job at getting to the point. It takes a while to get through this book.

    Overall:
    I consider myself an Advanced AdWords advertiser – I found the book very helpful and would recommend it for intermediate AdWords users and above. I did learn techniques and approaches that I’ll be able to apply to my online marketing. My only wish was that these nuggets of good information could have been accessed in a less lengthy book. Beginning AdWords users will likely find AdWords for Dummies more helpful.

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  4. 1 of 1 people found the following review helpful:
    5.0 out of 5 stars
    Excellent content, much better than the cover suggests, October 1, 2010
    By 
    Kyle Cordes (St. Louis, MO USA) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)

    From the cover and title, I expected a rather low-end book, targeted at neophytes only. But I bought the book anyway (based on a strong recommendation from a peer) and was very pleased! Aside from the first few chapters (with many details about the history of search advertising), many chapters of this book are very helpful in getting up to speed on core, competent use of AdWords and similar tools.

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  5. 4.0 out of 5 stars
    Google Adwords, August 1, 2010
    By 
    Colin Flaherty
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Winning Results with Google AdWords, Second Edition (Kindle Edition)

    If you own a small — or large — business, you really have to come to terms with Google Adwords, and all of the advertising and marketing tools it puts in your hands. This book is a great place to get started, alone with materials on Google itself.

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