Web 2 Analytics How to Measure Social Media Jim Sterne

Jim Sterne of Target Marketing talks about how to put together web 2.0 analytics following up on his “Measuring Success in a Web 2.0 World” with Byron Gordon of SEO-PR at SES San Jose 2008. Sterne talks about weaving web 2.o analytics into a holistic understanding of a brand’s presence online and a company’s outreach and potential sources for sales online.
Video Rating: 5 / 5

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