Omniture Adds Video Analytics – Pinging for Blogs – 3.7 Omniture, the high end web analytics software provider, has decided to unify their marketing suites and add support for video analytics. This means that you can now compare statistics between multiple advertising campaigns on the web, rather than viewing one at a time, and you can easily add stats about your video views. Two websites show online video games in Web 2.0. The first is called Instant Action, and it has all the power of Xbox and Playstation 2, right in your web browser. You have to download a small plugin once to get the games to work, but they are very impressive. Alongside the games are all sorts of web 2.0 fun, including chatrooms, lobbies and friend lists. The other website is called Café.com, which is set up to appeal to the casual gaming market. This market mostly consists of females and housewives — the kind who love playing The Sims or Bejeweled. The design of this sight is less gamer oriented, but still as web 2.0 as Instant Action. This site includes complex virtual avatars, a friend’s list and instant messaging. If you have a WordPress blog, than you know you can control who you ping when you make updates. Most people just set it to pingomatic, but this week we have a list of 67 killer pinging resources that will send more traffic to your blog. All you have to do is update WordPress and it will ping these sites for you — automatically and free.

Christopher Berry is the Group Marketing Science Director at Critical Mass. He has more than five years of experience as a statistician and a marketing scientist. He has completed work for such clients as AT&T, Kaiser Permanente, SUPERVALU, NASA, Dell, Hyatt, adidas and Rolex. He is an active member of the Web Analytics Associations Research Committee and leads the peer reviewed journals project. Hes an occasional speaker on analytics and marketing science for the Web Analytics Association, the Toronto Data Mining Forum, Web Analytics Wednesdays, and MaRS.
Video Rating: 5 / 5

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One Comment

  1. I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

    This rox… Thank you very much.

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