Measuring Web 2.0 with Star Trek – & SiteLogic’s Matt Bailey

Matt Bailey of SiteLogic Marketing talks Trekkie lore and web anlytics with Jamie O’Donnell of SEO-PR about his SES San Jose 2008 panel on Web 2.0 measurement. Matt’s famous Star Trek/Web Analytics mashup played well at the show as he explained the increasing likelihood of Enterprise ensings’ chances of survival given various circumstance, including the color of their shirts, shuttlecraft landings, and the captain’s amorous liasons.

What Is The Art of Marketing? Building on the success of the SOLD OUT Toronto and Calgary programs, this one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues. Don’t miss out on your chance to be a part of history and network with over 1200 of Canada’s most influential marketers. Why Are We Doing This? Developed to answer the questions currently facing your organization The Art of Marketing will provide a clearer understanding of how marketing has changed, what role it now plays in the buying decision, its impact on your business and ultimately how the consumer views, interacts and positions your brand in a crowded marketplace. Avinash Kaushik Brand Measurement: Metrics & Analytics New York Times Best-Selling Author, Web Analytics 2.0 & Web Analytics: An Hour a Day – How to become more data driven when it comes to your online marketing – How to take the guessing out of what creative, image, offer, product will connect with your customers – How the web empowers you to take risk, learn from your mistakes quickly, unearth your competitor’s strengths and weaknesses, listen to your customers and understand their behaviour like never before – How to change the way you think about online data – How to revolutionize your company’s digital existence
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  1. excellent work!

  2. Awesome video! You truly are a leader. The content you provide, are the same great techniques that have caused me to achieve massive success, all through free marketing. Keep up the good work, and look forward to future videos…

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