The Social Media Marketing Book

The Social Media Marketing Book

  • ISBN13: 9780596806606
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which one

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MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card)

MKTG 3.0 delivers exactly what today’s students need — and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

List Price: $ 54.95

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5 Comments

  1. 15 of 17 people found the following review helpful:
    5.0 out of 5 stars
    Concise, complete, compeling, November 30, 2009
    By 
    Manny Hernandez “@askmanny” (Bay Area, CA) –
    (TOP 100 REVIEWER)
      

    This review is from: The Social Media Marketing Book (Paperback)

    I just finished reading Dan Zarrella’s book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do’s and don’t's for each of them. It doesn’t pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.

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  2. 13 of 16 people found the following review helpful:
    2.0 out of 5 stars
    Poor even for a starter, June 5, 2010
    By 
    YuriBCN (Barcelona, Catalonia) –
    Amazon Verified Purchase(What’s this?)
    This review is from: The Social Media Marketing Book (Paperback)

    I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.

    I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it’s about, and that’s how far this book goes, no further. In any case, don’t do serious social media strategy based simply on the know-how in this book!

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  3. 2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Great Marketing book!, November 26, 2008
    By 
    T (Portland, OR) –

    I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!

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  4. 2 of 3 people found the following review helpful:
    5.0 out of 5 stars
    MKTG 3.0 2009, September 20, 2009
    By 
    David W. Julian (Evansville, IN) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card) (Paperback)

    Great book, brand new and same as any other source but, much better price on Amazon.

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  5. 5.0 out of 5 stars
    used one. price:$1.5 great book!, October 14, 2010
    By 
    li
    Amazon Verified Purchase(What’s this?)
    This review is from: MKTG 3.0 2009 Edition (with Review Card and Premium Web Site Printed Access Card) (Paperback)

    I bought a used of this and it was so….good!
    it has a password in it allow me to learn info from its website.
    Only 1.5+3.99 shipping.

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