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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best — and avoid the worst — of the social web’s unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which one
MKTG 3.0 delivers exactly what today’s students need — and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!
This review is from: The Social Media Marketing Book (Paperback)
I just finished reading Dan Zarrella’s book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do’s and don’t's for each of them. It doesn’t pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
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This review is from: The Social Media Marketing Book (Paperback)
I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it’s about, and that’s how far this book goes, no further. In any case, don’t do serious social media strategy based simply on the know-how in this book!
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I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!
Help other customers find the most helpful reviews
Concise, complete, compeling,
I just finished reading Dan Zarrella’s book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do’s and don’t's for each of them. It doesn’t pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
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Poor even for a starter,
I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.
I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it’s about, and that’s how far this book goes, no further. In any case, don’t do serious social media strategy based simply on the know-how in this book!
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Great Marketing book!,
I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!
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MKTG 3.0 2009,
Great book, brand new and same as any other source but, much better price on Amazon.
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used one. price:$1.5 great book!,
I bought a used of this and it was so….good!
it has a password in it allow me to learn info from its website.
Only 1.5+3.99 shipping.
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