This download is a chapter from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (ISBN: 013708109X) by Michael Tasner. Available in print and digital formats. Read the following excerpt from the Introduction: There has never been a better time in history than now to be marketing on the Internet. Look around at some of the retail giants that have gone out of business or filed for bankruptcy recently: Circuit City, Steve & Barry’s, L