Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies

Web 2.0 has taken on buzzword status. It’s now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today’s coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends,

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2 Comments

  1. 4 of 5 people found the following review helpful:
    5.0 out of 5 stars
    Wow is this FULL of all that is Web 2.0., February 3, 2009
    By 

    Now you may not know much about what is now called Web 2.0, if not then which planet have YOU been living on, but after reading this book you will know more then even that nerdy 16 year old next door.

    Tom Funk jumps from topic to topic with the speed of a run-away broad-band connection yet seems to pull from each topic all that you would need to know to talk knowledgeably with your marketing director at work. He shows you case studies of how each area can and is utilized in real-world situations which is nice seeing as most of this stuff sounds like science fiction to the uninitiated.

    Just looking at the Index will tell you that there is something different about this book. Starbucks is right next to Strategy Analytics and MMORPGs is next to Mobile Advertising. Huh? But that’s not as important as knowing that you will learn how all these come together to get you up to speed in this ever changing world of Web 2.0.

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  2. 1 of 1 people found the following review helpful:
    4.0 out of 5 stars
    Instructional Guide on Web 2.0 strategies & the evolution of change on the Web, May 1, 2009
    By 
    brentgrab (Orange County, CA) –

    great intermediate level instructional guide on how to maximize profits through social media, how to create ‘sticky’ clients, and how to develop new relationships through social networking. A lot of ‘history’ of the web and how it’s evolved… most of that I skipped over, but you may like to read it.

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