Web 2.0 Fundamentals

Web 2.0 has changed the way that information about everything from recipes to computer software is viewed, shared and collected. With the internet being viral in nature; messages and information can be shared with hundreds possibly even millions of people in just a fraction of a second.

Web 2.0 has not changed the fundamentals of marketing; just the way that it is being delivered. Marketers still have to come up with a marketing strategy, find their target audience and find the correct tools to get the message out there. The tools that internet marketers used with Web 1.0 were: internet banner ads, text ads, newsletters, and email campaigns. These are one-way messages directed at the consumer.

Web 2.0 is a tool that is viral in nature and can be used to spread the word about any product or brand. People use these online tools to share opinions, insights and experiences with each other. Word-of-mouth is still the fastest way to spread information and with all of the social media platforms being used on the net every day; Web 2.0 (if used correctly) can be the boost any company needs to gain online visibility, increase page rankings and increase revenues.

There are many changes that an internet marketer needs to be aware of when learning how to work in this new online world. There still has to be a marketing strategy created, but the marketer no longer controls the message; all users create and shape the message.

There are a lot of companies that have created weblogs, while some are using social bookmarking sites, creating podcasts, using video sharing sites and social networking sites like FaceBook and MySpace. All of these tools have been made available because of Web 2.0. Web 2.0 can add energy and power to a message and spread it in a viral fashion very quickly; much faster than the traditional Web 1.0 marketing channels.

Web 2.0 is quickly becoming the new “norm” in internet marketing. Not only has it opened up new, easier ways to reach more potential customers; it has leveled the playing field for small businesses.

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