Advertising 2.0: Social Media Marketing in a Web 2.0 World

Advertising 2.0: Social Media Marketing in a Web 2.0 World

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don’t understand the new rules of the game guarantee lost time and mo

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3 Comments

  1. 2 of 2 people found the following review helpful:
    5.0 out of 5 stars
    Go ahead and grab a copy, October 13, 2008
    By 
    David (NC) –
    This review is from: Advertising 2.0: Social Media Marketing in a Web 2.0 World (Paperback)

    Informative, but better yet Dr. Tuten’s great writing style makes soaking up the information pleasant. Great `real world’ examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you’re reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.

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  2. 5.0 out of 5 stars
    Tuten is some one to keep on your radar, September 6, 2010
    By 
    Karen Gardiner (Glen Dale, MD USA) –
    Amazon Verified Purchase(What’s this?)
    This review is from: Advertising 2.0: Social Media Marketing in a Web 2.0 World (Paperback)

    This a smart book by a very smart author. Though it’s been years since I was in college, I appreciate her approach which lays out the how and why of social media and how marketers can use it to sell products, services and causes. If you are looking for a text to help you understand how social media marketing has evolved then get this book. Living through media changes doesn’t mean you’ll understand what has been happening. This book will give the answers to many of your questions.

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  3. 0 of 1 people found the following review helpful:
    4.0 out of 5 stars
    A Complex overview of Web 2.0, December 18, 2009
    By 
    This review is from: Advertising 2.0: Social Media Marketing in a Web 2.0 World (Paperback)

    I did not resonate with this book. It is not a “how to” guide, but rather a textbook. Far too intellectual take on Web 2.0, but that’s just my opinion.

    From the back cover of the book:
    “Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don’t understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provide examples of companies using these options, and offers guidelines for their application.”

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