Social Networking Exposed

Social Networking Exposed

Social networking is the latest in-thing on the Internet today, and is going to be here to stay, as the Information Age now also combines with the Networking Age. In addition to being easy to use and navigate, social networking websites also make it easier to meet new people online.

While there are many Internet users who would love to make new friends online, the popularity of social networking sites also attracts the attention of business people, bands and celebrities alike.

Soci

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.” –Sheryl Sandberg, Chief Operating Officer, Facebook   “…A must-read for CEOs and other executives who want to understand Faceboo

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2 Comments

  1. 29 of 33 people found the following review helpful:
    5.0 out of 5 stars
    Great book, Most practical., March 24, 2009
    By 
    Praveen (Chicago) –
    This review is from: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Paperback)

    There are several books and websites which teach you how to develop applications for facebook but there aren’t any resources which explain how facebook applications can be used to generate revenue. This book explains in detail how revenue can be generated by using facebook to enhance your business opportunities. The author’s personal experience in creating the first business application on facebook gives this book a huge amount of credibility.

    The best thing about this book for me is the author’s enthusiasm. Her belief that we are on the verge of another tech revolution is inspiring and exciting and that to me makes this book all the more worth it.

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  2. 18 of 22 people found the following review helpful:
    5.0 out of 5 stars
    Great information …, March 23, 2009
    By 
    F. Among (Honolulu, Hawaii) –
    (REAL NAME)
      

    This review is from: The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Paperback)

    For those trying to figure out how to use Facebook as a tool to enhance business opportunities and ecommerce, this book has a lot of the answers. Really like the case studies of how actual businesses are using social networking in real life. Of course the SalesForce – Facebook app is a huge advantage for Salesforce customers … and its free! I also found the history and in depth analysis of why Facebook is so popular for the first time explains the phenomenon in simple and understandable terms. If she is even half right in her belief that we are on the verge of another breakthrough which will be as big as was the creation of the internet, this book will have prepared you and will be worth it.

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